Zoho CRM does a hundred things.
You need six of them, done properly.
Zoho CRM is a serious product from a serious Indian company, and it is genuinely good value at the top of the market. It is also priced per user, gated across four editions, and built to serve every industry at once. Trace does one job — turn Meta ad leads into closed business — at a flat price. Here is the honest comparison, including where Zoho wins.
A 5-person team pays
₹2,996 / mo
Trace
₹6,500 / mo + GST
Zoho CRM
Best price requires
Nothing
Trace
Annual billing
Zoho CRM
Meta CAPI
Built in
Trace
Custom function
Zoho CRM
Side by side
What you get for your money
Both are real CRMs with pipelines, tasks and reporting. The difference is what you are billed for, which edition it sits in, and what you still have to build yourself.
₹2,996 / mo
A 5-person team. Flat, GST inclusive, billed monthly.
- Flat price for the team — 2 users included, ₹499 for each extra one.
- One tier. Nothing to upgrade to, no feature held back for a higher plan.
- Meta Instant Form capture built in, connected during onboarding.
- Meta Conversions API built in — map a stage to an event, done.
- Campaign, ad set, ad name, UTMs and GCLID captured on every lead.
- Form questions become CRM columns automatically.
- Monthly billing at the real price. No annual commitment to get it.
₹6,500 / mo + GST
The same 5 users on Standard, their cheapest paid tier.
- Priced per user, per month — ₹1,300 to ₹3,200 depending on edition.
- Four paid editions; Blueprint starts at Professional, Zia at Enterprise.
- Meta lead capture runs through Zoho Social or Zoho Flow.
- No native Conversions API — a Deluge custom function or a Zoho Flow.
- Campaign and UTM data only if someone creates and maps the fields.
- Each new form question is a custom field, layout and mapping change.
- The advertised price assumes annual billing; monthly costs ~34% more.
What it costs
Zoho CRM charges per person.
Trace charges per team.
Zoho CRM is priced per user, per month, across four editions. Trace is a flat ₹1,499/month covering two users, with extra users at ₹499 each. Below is the same team on both, using Zoho's Standard edition at ₹1,300/user — their cheapest paid tier, and the most generous possible comparison for them. Zoho's figures exclude GST; ours include it.
2 users
3 users
5 users
10 users
20 users
| Team size | | | You keep |
|---|---|---|---|
| 2 users | ₹1,499 | ₹2,600 + GST | ₹1,101 |
| 3 users | ₹1,998 | ₹3,900 + GST | ₹1,902 |
| 5 users | ₹2,996 | ₹6,500 + GST | ₹3,504 |
| 10 users | ₹5,491 | ₹13,000 + GST | ₹7,509 |
| 20 users | ₹10,481 | ₹26,000 + GST | ₹15,519 |
Zoho CRM list prices from zoho.com/crm/zohocrm-pricing-calculator.html, July 2026, per user per month, exclusive of GST and other local taxes which Zoho charges in addition. Prices shown assume annual billing; Zoho's calculator indicates monthly billing costs roughly 34% more. Add-ons including priority support are billed separately. Verify current pricing on their site before deciding. Trace prices are GST inclusive.
Trace, 5 users
₹2,996
Flat monthly price, GST already included.
Zoho, 5 users
₹6,500
₹1,300/user on Standard, before GST.
Zoho, Professional
₹10,500
The tier most growing sales teams need.
Against Zoho Professional over twelve months, that is
≈ ₹90,000 back in your budget
Half the bill, and no annual commitment
A 5-person team saves ₹3,504 a month against Zoho Standard, and more against Professional. Start on the flat plan today, or have us walk you through it first.
14-day free trial · No credit card · Cancel anytime
Their price ladder
The tier you need is rarely the tier you saw
Zoho CRM splits its features across four paid editions plus a free tier. The ₹1,300 headline is Standard; the features most sales teams actually go looking for — Blueprint, Zia, sandboxes, custom modules — sit further up. This is the ladder, and where each rung stops.
per month, whole team of 2 · GST included
Everything included. Nothing to upgrade to.
per user / month · local taxes extra
Not at this tier: Blueprint process automation, inventory and quoting, validation rules, most integrations depth.
per user / month · local taxes extra
Not at this tier: Zia AI, custom modules, sandbox, territory management, advanced customisation.
per user / month · local taxes extra
Not at this tier: Advanced limits and enhanced feature caps sit in Ultimate above it.
per user / month · local taxes extra
Zoho CRM list prices from zoho.com/crm/zohocrm-pricing-calculator.html, July 2026, per user per month, exclusive of GST and other local taxes which Zoho charges in addition. Prices shown assume annual billing; Zoho's calculator indicates monthly billing costs roughly 34% more. Add-ons including priority support are billed separately. Verify current pricing on their site before deciding. Trace prices are GST inclusive.
The differences
Where the two actually differ
Six things that change how much you pay and how much you have to build. Everything else is in the full table below.
How you are charged
Trace: Flat ₹1,499/mo for 2 users, ₹499 per extra person.
Zoho CRM: ₹1,300–₹3,200 per user, per month, by edition.
How many tiers to pick from
Trace: One. Every feature is in the single plan.
Zoho CRM: Four paid editions — Blueprint and Zia sit higher up.
Getting Meta leads in
Trace: Native Instant Form capture, connected at onboarding.
Zoho CRM: Through Zoho Social or Zoho Flow, usually extra.
Conversions back to Meta
Trace: CAPI built in. Map a stage to an event and it fires.
Zoho CRM: No native CAPI — a Deluge function or a Zoho Flow.
Campaign attribution
Trace: Campaign, ad set, ad, UTMs and GCLID on every lead.
Zoho CRM: Only after someone creates and maps the fields.
What lands on the invoice
Trace: ₹1,499, GST inside the price, monthly, cancel anytime.
Zoho CRM: Plan + add-ons + GST; monthly billing costs ~34% more.
Six more differences below — or just see it running
Thirty minutes on a call is faster than reading the rest of this page. We will show you your own Meta form flowing into a live pipeline.
14-day free trial · No credit card · Cancel anytime
The daily screen
Comprehensive and usable are not the same thing
Zoho CRM has to serve manufacturing, real estate, education, insurance and everyone else from one interface, so the answer to every question is another module or another filter. That breadth is genuinely valuable — but your rep opens one screen forty times a day, and every click between them and the next call is a reason not to update the record.
Filters where you can see them
Status filters sit on the leads list with live counts, so "how many are still uncontacted?" is a glance, not a saved view.
A table that fits the screen
Only the columns a rep needs to decide who to call. No sideways scroll to find the phone number.
Nothing hidden in a menu
A short sidebar — Dashboard, Leads, AI Assistant, Settings. New reps are productive on day one, without a training session.
Put this in front of your reps and see
The screen your team actually uses is the one that decides whether the CRM gets updated. Try it for 14 days, no card required.
14-day free trial · No credit card · Cancel anytime
Feature by feature
Trace CRM vs Zoho CRM
Where Zoho CRM genuinely matches us, the row says so. A table that claims a mature CRM can't assign a lead is a table nobody believes.
Meta ads, where the leads actually come from
Built around Meta Ads lead flow
Meta Instant Form leads arrive in seconds
Conversions sent back to Meta (CAPI)
Campaign, ad set & ad name on every lead
UTM, GCLID & click-to-WhatsApp captured
Form questions become columns automatically
Working the leads day to day
Custom pipeline stages & fields
Automatic lead assignment
Duplicate detection
Tasks, callbacks & follow-up reminders
Full call notes & interaction history
Import / export & bulk actions
Role-based access (Admin / Sales Rep)
Analytics & team leaderboard
One-click status filters with live counts
Click-to-Call to your rep's own mobile
Installs as an app on any phone
Breadth — where Zoho is ahead
Inventory, quotes & invoicing modules
Custom modules of your own
Blueprint process automation
AI assistant over your CRM data
Sandbox for testing changes
40+ app suite (Zoho One)
Free tier
Getting started, and what it costs
Set up and running in
Number of editions to choose between
Priced per user?
A 5-person team pays
Best price needs an annual commitment
GST
Priority support
Free trial
| | |
|---|---|---|
| Meta ads, where the leads actually come from | ||
| Built around Meta Ads lead flow | Generic pipeline | |
| Meta Instant Form leads arrive in seconds | Via Social or Flow | |
| Conversions sent back to Meta (CAPI) | Built in | Custom function |
| Campaign, ad set & ad name on every lead | Partial, via mapping | |
| UTM, GCLID & click-to-WhatsApp captured | Partial, via mapping | |
| Form questions become columns automatically | ||
| Working the leads day to day | ||
| Custom pipeline stages & fields | ||
| Automatic lead assignment | Included | Depth by edition |
| Duplicate detection | ||
| Tasks, callbacks & follow-up reminders | ||
| Full call notes & interaction history | ||
| Import / export & bulk actions | ||
| Role-based access (Admin / Sales Rep) | ||
| Analytics & team leaderboard | On request | |
| One-click status filters with live counts | Saved filters | |
| Click-to-Call to your rep's own mobile | Paid add-on | Paid add-on |
| Installs as an app on any phone | Native app | |
| Breadth — where Zoho is ahead | ||
| Inventory, quotes & invoicing modules | Professional+ | |
| Custom modules of your own | Enterprise+ | |
| Blueprint process automation | Professional+ | |
| AI assistant over your CRM data | On request | Enterprise+ |
| Sandbox for testing changes | Enterprise+ | |
| 40+ app suite (Zoho One) | ||
| Free tier | Up to 3 users | |
| Getting started, and what it costs | ||
| Set up and running in | ~30 minutes | Days, or a partner |
| Number of editions to choose between | One | Four paid tiers |
| Priced per user? | No — flat rate | Yes, every seat |
| A 5-person team pays | ₹2,996 / mo | ₹6,500 / mo + GST |
| Best price needs an annual commitment | No | Yes, ~34% more monthly |
| GST | Included | Charged in addition |
| Priority support | Included | Paid add-on |
| Free trial | 14 days, no card | 15 days + free tier |
Zoho CRM list prices from zoho.com/crm/zohocrm-pricing-calculator.html, July 2026, per user per month, exclusive of GST and other local taxes which Zoho charges in addition. Prices shown assume annual billing; Zoho's calculator indicates monthly billing costs roughly 34% more. Add-ons including priority support are billed separately. Verify current pricing on their site before deciding. Trace prices are GST inclusive.
One tier. No edition to upgrade to.
Everything above is in the ₹1,499 plan, live in about 30 minutes. If Zoho is genuinely the better fit for you, we will say so on the call.
14-day free trial · No credit card · Cancel anytime
Switching
Moving off Zoho CRM
Zoho exports cleanly, which makes this straightforward. Most teams do the whole thing in an afternoon and run both systems side by side for a week before switching the old one off.
Export from Zoho CRM
Setup → Data Administration → Export pulls Leads, Contacts, Accounts and Deals out as CSV, notes and owners included. It is your data.
We import it for you
Send us the CSV on the onboarding call. We map your Zoho fields to Trace fields and load your history — notes, owners and current stage.
Rebuild your stages
Your Zoho deal stages become Trace pipeline stages, renamed to whatever your team actually says out loud. Then pick which stages fire a Meta CAPI event.
Run both for a week
Point your Meta form at Trace and leave Zoho read-only until the team is comfortable. Cancel when you are sure, not before.
Pricing
One plan. No seat maths.
₹1,499/month covers 2 users and unlimited leads. Extra users are ₹499 each.
Professional
₹1,499
/month · GST inclusive
- Lead pipeline, all status stages
- Direct Meta lead capture
- Configurable Meta CAPI events
- Automatic lead assignment
- Full campaign & UTM attribution
- Admin + Sales Rep roles
Start now
Pick your team size and subscribe. Cancel anytime.
No lock-in · 14-day free trial included
FAQ
Questions people ask before switching
Still weighing it up?
Free demo
See both, side by side
Tell us what your team does in Zoho CRM today. We'll show you the equivalent in Trace on the same call, and say plainly if there's something we don't do.
Book your free demo
We'll reach out within 24 hours.
One price. One tier. Every feature.
14-day free trial. Full access. No credit card required.