For marketing agencies

Proof keeps clients.
Contracts don't.

Show your clients every lead, every call and every sale from their ads, so they renew because they want to.

One login for all clientsMeta Conversions API built inClients own their data

Why agencies lose clients

It is rarely the ads. It is what happens after the lead.

“Your leads are junk. Nobody is buying.”Client, on WhatsApp
Ravi K.Never called
Neha S.Never called
Amit P.Called once, 6 days late

"The leads are junk."

Half the leads were never called. Without a record, it is your word against their sales team, and the agency loses.

leads_final_v3.xlsx
Name
Phone
Status
Pooja
98•••
?
97•••
call later
Karan
?
Sunil
99•••
Last edited 23 days ago

Leads die in a spreadsheet.

Leads go into a sheet or a WhatsApp group that nobody keeps up. Follow-ups slip, and the ads get the blame.

Leads312
Cost per lead₹142
Sales?
Revenue?

Your report stops at the lead.

You report cost per lead. Your client cares about sales. On a CPL report, a cheaper agency looks just as good.

Two ways to keep a client

Lock them in, or let them see it working.

By force

They stay because they have to

  • Long lock-in contracts
  • Keeping their leads or ad account in your name
  • Reports that hide the weak numbers
  • They stay until the contract ends, then leave

By results, with Trace

They stay because they want to

  • Your client owns their CRM and can export their leads any time
  • You both see the same live numbers
  • Every sale traced back to the campaign that brought it
  • They stay because they can see it working

How Trace helps

Five things your client will see every month

No lead lost

Every lead lands in seconds, in one place.

Meta lead forms, website forms, click-to-WhatsApp ads, walk-ins and referrals all arrive in your client's Trace account in real time, assigned to a salesperson straight away. Nothing waits in a sheet or someone's phone.

  • Meta Instant Forms in real time
  • Auto-assigned to the right person
  • Campaign, ad set and ad on every lead
Example
Meta lead form
Website form
Walk-in & referral
WhatsApp ad
Trace
Priya M.New

Arrived 4 sec ago

Assigned to Rahul

End the blame game

See whether the leads were actually worked.

Every call, note, stage change and follow-up is recorded on the lead with a time and a name. When a client says the leads are bad, you can both look at what happened to them.

  • Call logs and recordings
  • Follow-up reminders for their team
  • Overdue follow-ups show up in red

Priya M. · activity

Example
  1. 10:02 am

    Lead from Instagram ad · Diwali Plots

  2. 10:05 am

    Rahul called · 3 min 12 sec · recorded

  3. 10:09 am

    Stage → Site visit booked

  4. Sat 11 am

    Follow-up due · reminder sent to Rahul

Proof in rupees

Show which campaign made money.

Their team records the sale amount when a lead converts. Trace adds it up per campaign, so your monthly review talks about sales and revenue, not just cost per lead.

  • Revenue by campaign
  • Funnel from lead to sale
  • Reports you can download and share

Sales by campaign

Example
Diwali Plots · 140 leadsScale₹11.2L
Villa Launch · 76 leads₹5.1L
Broad Interest · 96 leadsPause₹0

Same cost per lead. Very different sales.

Better results, not just better reports

Meta learns who actually buys.

When a lead is qualified or becomes a sale, Trace tells Meta through the Conversions API, from your client's own pixel. Meta then finds more people like their buyers, so the leads you deliver keep getting better.

  • Server-side Conversions API
  • You choose which stage sends which event
  • No double-counted leads
Example
1Meta shows your ad
2Lead lands in Trace
3Team marks the sale
4Sale sent back to Meta

Meta finds more buyers

not more form-fillers

Built for agencies

One login for every client.

We give your login access to each client account you manage. Switch between clients in one click. Each client's data stays separate, in their own account.

  • Switch clients from one menu
  • Each client keeps their own account
  • Every change recorded with who made it

Your clients

Example
Sharma Realty
SSharma Realty12 new
GGlow Skin Clinic7 new
SSkyline Interiors3 new
FFlyHigh Travels9 new

Getting started

Three steps

01

Message us on WhatsApp

Tell us about your agency and your clients. We show you Trace on a live account.

02

We set up your clients

Each client gets their own account, with their Meta forms, pixel and sales team connected.

03

Review real numbers

Every month, open the same numbers with your client: leads, calls, sales and revenue by campaign.

Pricing

One price per client. Everything included.

14-day free trial. No card needed. Subscribe only when you are sure.

MOST POPULAR
2 users includedUnlimited leads

Professional

₹1,499

/month

  • Lead pipeline, all status stages
  • Direct Meta lead capture
  • Configurable Meta CAPI events
  • Task assignment & call logs
  • Admin + Sales Rep roles
  • Add extra users anytime (₹499/mo each)

Our team will help you set up once you purchase.

SAVE 10%
2 users includedUnlimited leads

6-Month Plan

₹8,094

for 6 months · ₹1,349/mo

Save ₹900 vs paying monthly

  • Lead pipeline, all status stages
  • Direct Meta lead capture
  • Configurable Meta CAPI events
  • Task assignment & call logs
  • Admin + Sales Rep roles
  • Add extra users anytime (₹499/mo each)
Get This Plan

Our team will help you set up once you purchase.

Custom limitsDedicated support

Enterprise

Custom

Tailored to your team

  • Everything in Professional
  • Custom integrations
  • White-label setup
  • Multi-workspace support
  • Custom onboarding session
  • Priority & dedicated support
Contact us

Our team will help you set up once you purchase.

Cancel anytime · No lock-in · 14-day free trial included

Partner program

Your clients grow.
Your agency earns.

Recommend Trace to the businesses you already work with. Join as an agency partner and earn on every business that buys through your referral link.

  • Earn on every business that buys through your link
  • Your own referral link and partner dashboard
  • Priority support for you and your clients
  • Free training sessions for your clients' teams

Commission details are shared when you are approved. Payouts start after your first 3 paying businesses.

Partner dashboard

Example
Paying businesses3 of 3 · payouts unlocked
Glow Skin ClinicPaying
Skyline InteriorsPaying
FlyHigh TravelsPaying
Urban DentalFree trial

Questions

Agencies usually ask

Take real numbers to your next client review.

Message us and we will show you Trace on a live account. The message is already typed for you.

Get a demo on WhatsApp

+91 70417 71209·or start a 14-day free trial

Get a demo