Trace CRM puts every lead from your Meta ads in one pipeline, gives it an owner and a follow-up date, and reminds your team until the deal is won or lost. And it tells Meta which leads became customers, so your ad spend finds more of them.
Under ₹50 a day · 2 users included · No setup fee
Because we build something real, and real businesses keep paying for it.
The problem
Sales teams rarely lose deals because the ads were wrong. They lose them in the follow-up nobody did.
Someone said "I'll follow up Friday." Three weeks later, the customer has signed with someone else, and nobody noticed the deal went quiet.
You built the tracker and added every column. The team used it for two weeks. Now it is hundreds of rows of stale data nobody trusts.
Meta counts form fills, not deals. It keeps finding people who like to fill forms, not the businesses that actually buy from you.
Before vs after
Six moments every sales manager running Meta ads has lived through, before and after Trace.
Swipe to see all 6
It waits in Meta's Leads Center until someone downloads the sheet the next afternoon. The buyer has already booked a demo with a competitor.
It reaches the next rep's phone in seconds, assigned automatically. Not called within 15 minutes? The rep is alerted, and so are you if it is still waiting.
The proposal goes out, and the follow-up depends on the rep remembering. Usually nobody calls.
Move the deal to "Proposal Sent" and set the follow-up for Thursday 11 am. Trace reminds the rep on their phone, and missed ones show on the Overdue list.
He filled your Meta form and then your website form. Two reps call him with two different prices.
Trace shows the second enquiry as a repeat. Merge it into the first lead, so one rep owns the buyer and the history stays together.
Every conversation was on his personal WhatsApp. His deals walk out of the door with him.
Every call, note and stage change is on the customer's record. Reassign his leads in one go, and the next rep picks up with the full story.
The form picked the wrong country code. The call fails, the rep marks it junk, and a real buyer is gone.
Trace spots a home mobile with the wrong code and corrects it to +91, so it dials first time.
Ads Manager says both are fine. It cannot tell you that one brings deals that close and the other brings students and job seekers.
Every lead carries its campaign and ad. Mark a deal Closed Won and Trace tells Meta, so budget moves to the campaign that brings customers and Meta finds more like them.
Pipeline
Not just "New → Converted". Trace follows the real journey: first call, meeting, proposal, negotiation and the won deal. Name the stages the way your team sells.
Rename, add or remove stages to match how you work.
Arjun Mehta
+91 98765 43210 · Meta Ads · 6 days ago
Latest note
“Demo went well. Wants it for 3 branches. Proposal sent with yearly pricing. Decision by the 20th, after their partner meeting.”
Features
Simple enough that your team actually uses it, with the Meta feedback loop the big CRMs leave out.
Name every stage what your team calls it, add sub-tags for product or region, and see every deal at every stage on one screen.
Every lead from your Meta form appears in Trace within seconds, with every answer they gave. No copying from Facebook, no lost leads.
When a deal reaches the stage you choose, Trace sends that to Meta through its Conversions API. Your ads learn to find more buyers like them.
Each rep sees only the leads assigned to them. Managers and admins see everything. Every action is on the record.
Every call-back becomes a task with a date and time, with a reminder on the phone. Overdue follow-ups get their own list, so none are forgotten.
New leads go to the next rep in turn, to whoever has the fewest open leads, or by form or source. Nobody waits to be picked.
Campaign, ad set and ad on every lead, with UTMs and Google click IDs. See which campaigns bring deals that close, not just leads that fill forms.
Your website form and other sources can send leads straight in next to your Meta leads, through one secure endpoint we switch on for you on request.
Connect WhatsApp Business API (Interakt, Wati, AiSensy, Gupshup or Meta Cloud API), or click-to-call with recordings (Exotel, Tata Smartflo, TeleCMI). Both are add-ons we switch on for your account.
How it works
From sign-up to your first lead in the pipeline, the same day.
Pay monthly or for 6 months, by UPI or card, then create your login on the next screen.
The setup wizard connects your Meta Instant Form in about 30 minutes. Stuck? Our team helps.
Leads are assigned automatically. Calls, notes and the next follow-up all live on the customer's record, on the phone app or the browser.
Mark a deal as won and Trace tells Meta. Your ads learn who actually buys.
The maths
₹1,499 a month. Under ₹50 a day.
One deal that would have gone quiet because nobody called back pays for Trace for a long time. You have already paid for the lead; Trace makes sure someone follows it up.
Pricing
₹1,499 a month, or ₹8,094 for 6 months (save 10%), for 2 users and unlimited leads. Add teammates at ₹499 each.
Professional
₹1,499
/month
Setup takes about 30 minutes. Our team helps if you get stuck.
6-Month Plan
₹8,094
for 6 months · ₹1,349/mo
Save ₹900 vs paying monthly
Setup takes about 30 minutes. Our team helps if you get stuck.
Enterprise
Custom
For larger sales teams and multi-location organisations.
Setup takes about 30 minutes. Our team helps if you get stuck.
Secure payment
Through Razorpay
UPI or card
All-in, no hidden charges
Cancel anytime
No lock-in, no contract
Real people
Help if you get stuck
Not ready to pay? Try it free for 14 days, no card needed.
Start 14-day free trialFAQ
Straight answers for sales teams.
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