Trace CRM follows every CCTV enquiry from your Meta ads through the site survey, the quote and the negotiation to the purchase order, with a follow-up date at every step. And it tells Meta which enquiries signed, so your ads bring more buyers and fewer quote collectors.
Under ₹50 a day · 2 users included · No setup fee
Because we build something real, and real businesses keep paying for it.
The problem
CCTV businesses rarely lose deals because the ads were wrong. They lose them in the gap between the site survey and the purchase order.
An engineer spends half a day measuring the site and mapping camera positions. The quote goes out. Nobody calls back to ask what the client thought, and the job quietly goes to whoever followed up first.
One quote is in a rep's chat, another in an email thread, a third in a notebook. When a client rings back weeks later asking about the 16-channel option, nobody can find what was actually offered.
You close installations every month. Meta has no idea which enquiries became purchase orders, so it keeps optimising for whoever fills the form, not the businesses that actually buy.
Before vs after
Shops, schools and factories: six moments from a normal week of CCTV sales, before and after Trace.
Swipe to see all 6
The enquiry waits in Meta's Leads Center until the office downloads the sheet next morning. The shop owner has already called two installers he found on Google.
It reaches a salesperson's phone in seconds, assigned automatically. Not called within 15 minutes? They get an alert, and you do if it is still waiting.
Camera positions, cable runs and the DVR room live in the engineer's gallery and memory. The quote goes out two days later with half the details wrong.
The engineer opens the lead in the Trace app on site and notes camera count, cable length and storage on the record, so sales quotes from facts.
The client rings back three weeks later. The quote is somewhere in a rep's WhatsApp, so the office gives a new price and loses his trust.
The quote and every note sit on the client's timeline. Whoever answers sees exactly what was offered, at what price, and when.
Nobody calls on Tuesday to ask what they thought. The installer who visits next walks away with the purchase order.
Set the follow-up for Tuesday 11 am when the quote goes out. Trace reminds the salesperson on their phone, and it lands on the Overdue list if missed.
Both wait in the same Excel list, so the factory gets the same junior call as the shop.
Your form answers, like camera count or property type, become columns. Filter out the big projects and assign them to your senior salesperson.
Ads Manager shows cost per lead. It cannot tell you which campaign brought the clients who actually issued a purchase order.
Every enquiry carries its campaign and ad. Mark PO Received and Trace tells Meta, so you see which ad brings orders and Meta finds more buyers like them.
Pipeline
Not just "New → Converted". Trace follows the real journey: enquiry, site survey, quote, negotiation, purchase order and the finished installation.
Rename, add or remove stages to match how you work.
Rakesh Shah
+91 98765 43210 · Meta Ads · 4 days ago
Latest note
“8 cameras for a 2-floor showroom, night vision on the entrance. Quote shared with the 16-channel NVR option. Asked for a better price on the AMC.”
Features
Built around how CCTV and security installers really sell, not adapted from a generic sales CRM.
Enquiry, survey, quote, negotiation, PO, installation. Name the stages the way your team talks, and add sub-tags like Residential, Commercial or AMC.
Every lead from your Meta form appears in Trace within seconds, with every answer they gave. No copying from Facebook, no lost leads.
When a deal reaches PO Received, Trace sends that to Meta through its Conversions API. Your ads learn to find more businesses that actually buy.
Sales handles enquiries, engineers pick up surveys. Each person sees only their own leads; admins see every deal across the branch.
Every call-back becomes a task with a date and time, with a reminder on the phone. Overdue follow-ups get their own list, so none are forgotten.
New enquiries go to the next salesperson in turn, to whoever has the fewest open leads, or by form or source. Nobody waits to be picked.
Campaign, ad set and ad on every enquiry. See whether your shop ad or your factory ad brings clients who actually sign a PO.
The Trace app for Android and iPhone. Survey notes go on the record from the site, not typed up back at the office in the evening.
Connect WhatsApp Business API (Interakt, Wati, AiSensy, Gupshup or Meta Cloud API), or click-to-call with recordings (Exotel, Tata Smartflo, TeleCMI). Both are add-ons we switch on for your account.
How it works
From sign-up to your first lead in the pipeline, the same day.
Pay monthly or for 6 months, by UPI or card, then create your login on the next screen.
The setup wizard connects your Meta Instant Form in about 30 minutes. Stuck? Our team helps.
Enquiries are assigned automatically. Survey notes, quotes and the next follow-up all live on the client's record.
Mark a deal as PO Received and Trace tells Meta. Your ads learn which businesses actually buy.
The maths
₹1,499 a month. Under ₹50 a day.
One installation order that would have gone to the installer who called back first pays for Trace for many months. You have already spent the ad money and the engineer's half day; Trace makes sure the quote gets followed up.
Pricing
₹1,499 a month, or ₹8,094 for 6 months (save 10%), for 2 users and unlimited leads. Add teammates at ₹499 each.
Professional
₹1,499
/month
Setup takes about 30 minutes. Our team helps if you get stuck.
6-Month Plan
₹8,094
for 6 months · ₹1,349/mo
Save ₹900 vs paying monthly
Setup takes about 30 minutes. Our team helps if you get stuck.
Enterprise
Custom
For multi-branch installers and larger security integrators.
Setup takes about 30 minutes. Our team helps if you get stuck.
Secure payment
Through Razorpay
UPI or card
All-in, no hidden charges
Cancel anytime
No lock-in, no contract
Real people
Help if you get stuck
Not ready to pay? Try it free for 14 days, no card needed.
Start 14-day free trialFAQ
Straight answers for CCTV and security businesses.
Set up in about 30 minutes. Cancel anytime.
₹1,499/month · 2 users · Cancel anytime
