Meta sent 60 hair-loss leads. Only 9 booked the surgery.
Hair transplant patients compare clinics, prices and graft counts for weeks. Trace CRM gives every enquiry from your Meta ads a consultant, a follow-up date and a reminder until the procedure is booked, and tells Meta which enquiries became patients.
Under ₹50 a day · 2 users included · No setup fee
₹1,499/month, all-inLive in about 30 minutesAndroid & iPhone appCancel anytime, no lock-in
Real numbers, not rounded ones
1,086 paying customers, every month for the last 7 months
Because we build something real, and real businesses keep paying for it.
The problem
Does this sound familiar?
Hair transplant clinics rarely lose patients because the ads were wrong. They lose them between the consultation and the procedure date.
Price enquiries pile up
Your ads bring a steady stream of "how much for a transplant?" enquiries. A few are serious; most want a number. Without tracking, nobody knows which ones to call first.
"I'll think about it", and nobody calls
The patient liked the treatment plan and said they would think about it. Nobody called back, and they booked with the clinic that did.
Meta never learns who had the procedure
Meta counts form fills. It cannot tell a patient who booked surgery from someone who only wanted a price, so it keeps finding more price-checkers.
Before vs after
What changes at your clinic
Six moments every hair clinic knows, and what happens with Trace.
Moment 1 of 6
"Grafts kitne lagenge, price batao" at 10 pm
Before Trace
The lead waits in Meta's Leads Center until the morning download. By noon the patient has sent the same photos to other clinics.
With Trace
It reaches a consultant's phone in seconds, assigned automatically. Not called in time? The consultant is alerted, and you are if it is still waiting.
Moment 2 of 6
"Send me the graft count and price on WhatsApp"
Before Trace
The plan goes out from the consultant's personal WhatsApp, and that is the last anyone hears. Nobody knows what price was quoted.
With Trace
Log the graft count and the price quoted on the patient's record with a follow-up date. One filter shows every plan sent but not booked.
Moment 3 of 6
Sunday consultation booked. The patient never turns up.
Before Trace
The front desk is busy, nobody calls to rebook, and the ad money spent on that patient is gone.
With Trace
Move them to Missed Consultation and set a call-back for Monday. Trace reminds the front desk on their phone until the call is logged.
Moment 4 of 6
The same patient fills your form again a month later
Before Trace
A different consultant calls with a different price, unaware of the first conversation. The patient feels like a stranger and books elsewhere.
With Trace
Trace shows it as a repeat enquiry. Merge it into the first lead, so the same consultant picks up with the full history.
Moment 5 of 6
Numbers arriving as +1 98765…
Before Trace
The form picked the wrong country code. The call fails, the lead gets marked fake, and a real patient is lost.
With Trace
Trace spots a home mobile with the wrong code and corrects it to +91, so it dials first time.
Moment 6 of 6
Transplant ad or PRP ad: which one books procedures?
Before Trace
Ads Manager shows a cost per lead for both, not which one brought patients who booked a procedure.
With Trace
Every patient carries the campaign and ad they came from. Mark Procedure Scheduled and Trace tells Meta, so it finds more patients who book.
Swipe to see all 6
The moment
Before Trace
With Trace
"Grafts kitne lagenge, price batao" at 10 pm
The lead waits in Meta's Leads Center until the morning download. By noon the patient has sent the same photos to other clinics.
It reaches a consultant's phone in seconds, assigned automatically. Not called in time? The consultant is alerted, and you are if it is still waiting.
"Send me the graft count and price on WhatsApp"
The plan goes out from the consultant's personal WhatsApp, and that is the last anyone hears. Nobody knows what price was quoted.
Log the graft count and the price quoted on the patient's record with a follow-up date. One filter shows every plan sent but not booked.
Sunday consultation booked. The patient never turns up.
The front desk is busy, nobody calls to rebook, and the ad money spent on that patient is gone.
Move them to Missed Consultation and set a call-back for Monday. Trace reminds the front desk on their phone until the call is logged.
The same patient fills your form again a month later
A different consultant calls with a different price, unaware of the first conversation. The patient feels like a stranger and books elsewhere.
Trace shows it as a repeat enquiry. Merge it into the first lead, so the same consultant picks up with the full history.
Numbers arriving as +1 98765…
The form picked the wrong country code. The call fails, the lead gets marked fake, and a real patient is lost.
Trace spots a home mobile with the wrong code and corrects it to +91, so it dials first time.
Transplant ad or PRP ad: which one books procedures?
Ads Manager shows a cost per lead for both, not which one brought patients who booked a procedure.
Every patient carries the campaign and ad they came from. Mark Procedure Scheduled and Trace tells Meta, so it finds more patients who book.
Pipeline
A pipeline built for how hair patients decide
Not just "New → Converted". Trace follows the real journey: enquiry, consultation, treatment plan, procedure and post-op review.
New Enquiry
Called - Not Reached
Consultation Booked
Consultation Done
Treatment Plan Sent
Procedure ScheduledMeta is told
Post-Op Follow-up
Rename, add or remove stages to match how you work.
Lead Detail, Arjun Mehta
AM
Arjun Mehta
+91 98765 43210 · Meta Ads · 3 days ago
New Enquiry
Called - Not Reached
Consultation Booked
Consultation Done
Treatment Plan SentCurrent
Procedure Scheduled
Post-Op Follow-up
Latest note
“Grade 3 hair loss. 2,500 grafts recommended. Budget ₹85,000. Treatment plan shared, asked about EMI.”
Follow-up call Thursday, 5:00 PM, on the plan
Features
Everything your clinic needs
Built around how hair restoration patients really decide, not adapted from a generic sales CRM.
Hair clinic pipeline, your stages
Enquiry, consultation, treatment plan, procedure, post-op. Name the stages your way, and add sub-tags like FUE, FUT, PRP or Beard.
Meta Instant Forms, live
Every lead from your Meta form appears in Trace within seconds, with every answer they gave. No copying from Facebook, no lost leads.
Tell Meta who booked
When a patient reaches Procedure Scheduled, Trace sends that to Meta through its Conversions API. Your ads learn to find more patients like them.
Consultant-only access
Each consultant sees only the patients assigned to them. Admins see the whole clinic. Nobody browses patient lists they do not need.
Follow-up reminders
Every call-back becomes a task with a date and time, with a reminder on the consultant's phone. Overdue follow-ups get their own list, so none are forgotten.
Automatic lead assignment
New enquiries go to the next consultant in turn, to whoever has the fewest open leads, or by form or source. Nobody waits to be picked.
Know which ad works
A transplant enquiry and a PRP enquiry can cost the same and be worth very different amounts. Campaign, ad set and ad on every enquiry show which ads bring patients who book.
On your phone
The Trace app for Android and iPhone. Consultants update a patient between consultations, not at the end of the day.
WhatsApp and calling, when you want them
Connect WhatsApp Business API (Interakt, Wati, AiSensy, Gupshup or Meta Cloud API), or click-to-call with recordings (Exotel, Tata Smartflo, TeleCMI). Both are add-ons we switch on for your account.
How it works
From Meta ad to procedure booked
From sign-up to your first lead in the pipeline, the same day.
01
Buy and log in
Pay monthly or for 6 months, by UPI or card, then create your login on the next screen.
02
Connect your Meta form
The setup wizard connects your Meta Instant Form in about 30 minutes. Stuck? Our team helps.
03
Consultants follow up
Enquiries are assigned automatically. Consultations, treatment plans, notes and the next follow-up all live on the patient's record.
04
Meta finds more patients
Mark a patient as Procedure Scheduled and Trace tells Meta. Your ads learn who actually books.
The maths
₹1,499 a month. Under ₹50 a day.
One procedure that would have gone to another clinic pays for Trace for a long time. You are already paying Meta for these enquiries; Trace makes sure every consultation gets a follow-up.
2 users included
Unlimited leads
No setup fee, no hidden charges
Or ₹8,094 for 6 months, save ₹900
Pricing
One plan. Everything your clinic needs.
₹1,499 a month, or ₹8,094 for 6 months (save 10%), for 2 users and unlimited leads. Add teammates at ₹499 each.
MOST POPULAR
2 users includedUnlimited leads
Professional
₹1,499
/month
Lead pipeline, all status stages
Direct Meta lead capture
Configurable Meta CAPI events
Task assignment & call logs
Admin + Sales Rep roles
Android & iPhone app
Setup takes about 30 minutes. Our team helps if you get stuck.
SAVE 10%
2 users includedUnlimited leads
6-Month Plan
₹8,094
for 6 months · ₹1,349/mo
Save ₹900 vs paying monthly
Lead pipeline, all status stages
Direct Meta lead capture
Configurable Meta CAPI events
Task assignment & call logs
Admin + Sales Rep roles
Android & iPhone app
Setup takes about 30 minutes. Our team helps if you get stuck.
Custom limitsDedicated support
Enterprise
Custom
For multi-location hair clinics and larger groups.
Each consultant sees only the patients assigned to them; admins see the whole clinic. When a patient reaches a stage you choose, Trace tells Meta only that the stage was reached, with phone and email scrambled (hashed) before they leave. Notes and treatment details are never sent to Meta.
Connect your Meta Instant Form once, in about 30 minutes with the setup wizard. After that, every enquiry appears in Trace within seconds, with every answer the patient gave on your form.
Yes. Rename, add or remove stages to match your clinic, and use sub-tags for the treatment, such as FUE, FUT, PRP or Beard.
If they can use WhatsApp, they can use Trace. Consultants work from the Android or iPhone app, or a browser: open the enquiry, call, write a note, set the next follow-up.
₹1,499 a month, or ₹8,094 every 6 months (10% off), including 2 users and unlimited leads. Extra users are ₹499 a month each. There is no setup fee. Click-to-call and WhatsApp Business API are optional add-ons.
Yes. Try Trace free for 14 days, no card needed. When the trial ends, subscribe at ₹1,499 a month to keep going, with your leads and settings as they are.
Yes, any time, with no lock-in and no contract. Your plan stays active until the end of the period you have paid for.
You create your login on the next screen: your clinic name, your name and a password. The setup wizard then walks you through connecting your Meta form and adding your team. It takes about 30 minutes, and our team helps if you get stuck.