Home owners compare studios for weeks before they sign. Trace CRM gives every enquiry from your Meta ads a designer, a site-visit date and a follow-up on every quotation, so no project goes cold, and tells Meta which enquiries became clients.
Under ₹50 a day · 2 users included · No setup fee
Because we build something real, and real businesses keep paying for it.
The problem
Design studios rarely lose projects because the ads were wrong. They lose them between the site visit and the signed quotation.
Enquiries from Meta ads and your website land on different phones and chats. By the time someone calls back, the client has already met other studios.
The site visit went well and the quotation went out. Nobody called to ask what they thought, and the client signed with the studio that did.
You sign a big project. Meta has no idea. It keeps finding people who send enquiries and disappear, because nobody told it who became a client.
Before vs after
Late-night enquiries, site measurements, quotations and discounts: what happens today, and with Trace.
Swipe to see all 6
It sits in Meta's Leads Center until someone opens it the next afternoon. By then the client has booked a site visit with the studio that called at 9 am.
It reaches a designer's phone in seconds, assigned automatically, and is first on their list in the morning. If nobody calls within the time you set, response alerts tell the designer, then you.
The kitchen is measured on site. The sizes stay in the designer's phone gallery, and on Monday the 3D team rings to ask for them again.
Write the measurements and the brief on the client's record from the Trace app, on site. The whole studio sees them; nobody asks twice.
A ₹12 lakh quotation goes out as a PDF on WhatsApp. Nobody calls back, and the client signs with the studio that followed up.
Move the client to "Quotation Sent" and set the follow-up for two days later. The reminder rings on the designer's phone until the outcome is logged.
The negotiation runs over three calls with two people. Nobody knows what price was offered last, and the client hears two different numbers.
Every revised price, and what was agreed, goes on the client's timeline. Whoever takes the next call sees the last offer.
Your senior designer spends Monday calling small modular-kitchen enquiries while a villa enquiry waits.
Your Meta form answers, like scope, budget and city, become columns. Filter for the big projects and assign them to your senior designers.
Ads Manager shows cost per lead. It cannot show that one ad brings clients who sign and the other brings people collecting quotes.
Every client carries the campaign and ad they came from. Mark "Project Won" and Trace tells Meta, so your budget moves to the ad that signs projects.
Pipeline
Not just "New → Converted". Trace follows the real journey: enquiry, site visit, quotation, project won and handover.
Rename, add or remove stages to match how you work.
Ananya Rao
+91 98765 43210 · Meta Ads · 3 days ago
Latest note
“3BHK in Bandra West, full interior. Budget ₹18L. Site visit done Monday, wants modular kitchen and wardrobes. Quotation sent Thursday.”
Features
Built around how design projects are really won, not adapted from a generic sales CRM.
Enquiry, site visit, quotation, project won, delivered. Add stages like Moodboard Approval or Execution, and sub-tags like Full Home, Kitchen or Office.
Every lead from your Meta form appears in Trace within seconds, with every answer they gave. No copying from Facebook, no lost leads.
When a lead reaches Project Won, Trace sends that to Meta through its Conversions API. Your ads learn to find more clients like them.
Each designer sees only the clients assigned to them; admins see every project. Everyone knows whose client it is.
Every call-back becomes a task with a date and time, with a reminder on the phone. Overdue follow-ups get their own list, so none are forgotten.
Architect referrals, showroom walk-ins and your website form can land in the same pipeline as your Meta leads, through one secure link (Pabbly, Zapier or your website) we switch on for you on request.
Campaign, ad set and ad on every enquiry. See whether full-home or kitchen ads bring clients who actually sign.
The Trace app for Android and iPhone. Designers write notes on the client's record during the site visit, not back at the studio.
Connect WhatsApp Business API (Interakt, Wati, AiSensy, Gupshup or Meta Cloud API), or click-to-call with recordings (Exotel, Tata Smartflo, TeleCMI). Both are add-ons we switch on for your account.
How it works
From sign-up to your first lead in the pipeline, the same day.
Pay monthly or for 6 months, by UPI or card, then create your login on the next screen.
The setup wizard connects your Meta Instant Form in about 30 minutes. Stuck? Our team helps.
Enquiries are assigned automatically. Site visits, quotations, notes and the next follow-up all live on the client's record.
Mark a lead as Project Won and Trace tells Meta. Your ads learn who actually signs.
The maths
₹1,499 a month. Under ₹50 a day.
One signed project that would have gone to another studio pays for Trace for years. You are already paying Meta for these enquiries; Trace makes sure every quotation gets a follow-up.
Pricing
₹1,499 a month, or ₹8,094 for 6 months (save 10%), for 2 users and unlimited leads. Add teammates at ₹499 each.
Professional
₹1,499
/month
Setup takes about 30 minutes. Our team helps if you get stuck.
6-Month Plan
₹8,094
for 6 months · ₹1,349/mo
Save ₹900 vs paying monthly
Setup takes about 30 minutes. Our team helps if you get stuck.
Enterprise
Custom
For multi-city studios and larger design firms.
Setup takes about 30 minutes. Our team helps if you get stuck.
Secure payment
Through Razorpay
UPI or card
All-in, no hidden charges
Cancel anytime
No lock-in, no contract
Real people
Help if you get stuck
Not ready to pay? Try it free for 14 days, no card needed.
Start 14-day free trialFAQ
Straight answers for interior designers.
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