Visa applicants compare several consultancies before they pay a fee. Trace CRM gives every enquiry from your Meta ads a counsellor, a next-call date and a reminder, keeps documents and filing on one record, and tells Meta which enquiries signed up, so your ads bring more serious applicants.
Under ₹50 a day · 2 users included · No setup fee
Because we build something real, and real businesses keep paying for it.
The problem
Visa consultancies rarely lose applicants because the ads were wrong. They lose them between the free counselling call and the signed agreement.
Your ads bring a stream of "which country, how much?" enquiries. Without a clear list, the serious applicants get the same slow reply as everyone else.
The counselling went well. They needed time to talk at home. Nobody noted when to call back, and a few weeks later they signed with another consultancy.
Meta counts form fills, not signed clients. So it keeps finding people who want free advice, not applicants who pay your fee.
Before vs after
Late-night enquiries, IELTS dates, missing documents and repeat forms: what happens today, and with Trace.
Swipe to see all 6
It waits in Meta's Leads Center until the morning download. The student has already booked counselling with the consultancy that rang at 9 am.
It reaches a counsellor's phone in seconds, assigned automatically. If nobody calls within the time you set, response alerts tell the counsellor, then you.
The form picked the wrong country code. The call fails, the counsellor marks the lead fake, and a real applicant is lost.
Trace spots an Indian mobile with the wrong code and corrects it to +91, so it dials first time.
The date is said on a call and never written down. The result comes, nobody calls, and the student signs with whoever did.
Set a follow-up for the 15th at 11 am. Trace reminds the counsellor on their phone, and the Overdue list shows it if it slips.
What is pending sits in a WhatsApp chat with the applicant. The file stalls until someone notices the deadline.
Keep the applicant in "Documentation" with a note of exactly what is missing. Filter that stage to see every file waiting on papers, and who owns it.
They filled your UK form and your Canada form. Two counsellors called with different advice and different fees.
Trace shows the second enquiry as a repeat. Merge it into the first, so one counsellor owns the student and both countries sit on one timeline.
Ads Manager shows cost per lead. It cannot show which ad brought applicants who paid your fee and which brought people only asking.
Every applicant carries the campaign and ad they came from. Mark "Fee Paid" and Trace tells Meta, so it finds more applicants who pay.
Pipeline
Not just "New → Converted". Trace follows the real journey: enquiry, counselling, profile assessment, fee, documentation and filing.
Rename, add or remove stages to match how you work.
Priya Nair
+91 98765 43210 · Meta Ads · 4 days ago
Latest note
“Wants a Canada study visa. IELTS 6.5 done. Budget around ₹12L. Profile looks strong, document checklist shared, parents joining the next call.”
Features
Built around how visa enquiries really move, not adapted from a generic sales CRM.
Enquiry, counselling, profile, fee, documents, filing. Name the stages the way your team talks, and add sub-tags like Study, PR, Work or Tourist visa.
Every lead from your Meta form appears in Trace within seconds, with every answer they gave. No copying from Facebook, no lost leads.
When an applicant reaches Fee Paid, Trace sends that to Meta through its Conversions API. Your ads learn to find more applicants like them.
Each counsellor sees only the applicants assigned to them. Admins see the whole office. Nobody browses applicant lists they do not need.
Every call-back becomes a task with a date and time, with a reminder on the counsellor's phone. Overdue follow-ups get their own list, so none are forgotten.
New enquiries go to the next counsellor in turn, to whoever has the fewest open leads, or by form or source. Nobody waits to be picked.
Campaign, ad set and ad on every enquiry, with UTMs and Google click IDs. See whether your Canada PR or UK student ad brings applicants who pay.
The Trace app for Android and iPhone. Call, note and set the next follow-up between appointments, not at the end of the day.
Connect WhatsApp Business API (Interakt, Wati, AiSensy, Gupshup or Meta Cloud API), or click-to-call with recordings (Exotel, Tata Smartflo, TeleCMI). Both are add-ons we switch on for your account.
How it works
From sign-up to your first lead in the pipeline, the same day.
Pay monthly or for 6 months, by UPI or card, then create your login on the next screen.
The setup wizard connects your Meta Instant Form in about 30 minutes. Stuck? Our team helps.
Enquiries are assigned automatically. Calls, counselling notes, documents and the next follow-up all live on the applicant's record.
Mark an applicant as Fee Paid and Trace tells Meta. Your ads learn who actually signs up.
The maths
₹1,499 a month. Under ₹50 a day.
One student or PR client who would have signed with another consultancy pays for Trace for a long time. You are already paying Meta for the enquiry; Trace makes sure it gets followed up until they sign.
Pricing
₹1,499 a month, or ₹8,094 for 6 months (save 10%), for 2 users and unlimited leads. Add teammates at ₹499 each.
Professional
₹1,499
/month
Setup takes about 30 minutes. Our team helps if you get stuck.
6-Month Plan
₹8,094
for 6 months · ₹1,349/mo
Save ₹900 vs paying monthly
Setup takes about 30 minutes. Our team helps if you get stuck.
Enterprise
Custom
For multi-branch visa consultancies and larger groups.
Setup takes about 30 minutes. Our team helps if you get stuck.
Secure payment
Through Razorpay
UPI or card
All-in, no hidden charges
Cancel anytime
No lock-in, no contract
Real people
Help if you get stuck
Not ready to pay? Try it free for 14 days, no card needed.
Start 14-day free trialFAQ
Straight answers for visa and immigration consultancies.
Set up in about 30 minutes. Cancel anytime.
₹1,499/month · 2 users · Cancel anytime
