Every implant, aligner and RCT enquiry costs you ad money. Trace CRM makes sure each one gets a call back, a booked appointment and reminders until treatment starts, and shows you which ad brought the patients who paid.
Under ₹50 a day · 2 users included · No setup fee
Because we build something real, and real businesses keep paying for it.
The problem
Dental clinics rarely lose patients because the ads were wrong. They lose them between the price enquiry and the first appointment.
Your implant and aligner ads bring a steady stream of "what is the cost?" enquiries. The front desk calls a few back between patients. The rest go cold by evening.
They booked a check-up and did not come. Nobody calls to rebook, so a patient you already paid Meta for simply disappears.
Meta counts form fills. It cannot tell a patient who started a full treatment from someone who only wanted a free check-up, so it keeps finding more free check-ups.
Before vs after
Six moments every dental front desk knows, and what happens with Trace.
Swipe to see all 6
The lead sits in Meta's Leads Center until someone downloads the sheet at 7 pm. By then the patient has booked the clinic that called first.
It reaches your treatment coordinator's phone in seconds, assigned automatically. Not called in 15 minutes? They get an alert, and you do if it is still waiting an hour later.
The form picked the wrong country code. The call fails, the receptionist marks it fake, and a real patient is lost.
Trace spots a home mobile with the wrong code and corrects it to +91, so it dials first time.
The front desk is busy with walk-ins, so nobody calls. By Monday the slot is gone, and so is a patient you already paid Meta for.
Move them to Missed Appointment and set a call-back for Monday 10 am. The reminder lands on the receptionist's phone, and the lead sits on the Overdue list until someone logs the call.
The plan and the price quoted go into a paper file. Two weeks later nobody remembers what was offered, and the patient has stopped picking up.
The plan, the price quoted and the EMI question go on the patient's record with a follow-up date. One filter shows every plan given but not started.
Two receptionists call back with two different prices. It looks careless, and the patient picks the clinic that sounded sure.
Trace shows the second form as a repeat enquiry. Merge it into the first, so one person owns the patient and the full history stays together.
Ads Manager shows a cost per lead for both, not which one brought patients who started treatment. The budget gets split by guesswork.
Every patient carries the campaign and ad they came from. Mark Treatment Started and Trace tells Meta, so you see which ad fills chairs and Meta finds more of those patients.
Pipeline
Not just "New → Converted". Trace follows the real journey: enquiry, appointment, check-up, treatment plan and the start of treatment.
Rename, add or remove stages to match how you work.
Rahul Desai
+91 98765 43210 · Meta Ads · 2 days ago
Latest note
“Missing lower molar, wants an implant. Plan and cost explained, asked about EMI. Will confirm after talking to family.”
Features
Built around how dental enquiries really move, not adapted from a generic sales CRM.
Enquiry, appointment, check-up, treatment plan, treatment started. Add sub-tags like Implants, Aligners, RCT or Smile Makeover to sort enquiries by treatment.
Every lead from your Meta form appears in Trace within seconds, with every answer they gave. No copying from Facebook, no lost leads.
When a patient reaches Treatment Started, Trace sends that to Meta through its Conversions API. Your ads learn to find more patients like them.
Your front desk sees the enquiries assigned to them. Admins see everything across the clinic. Everyone knows whose call it is.
Every call-back becomes a task with a date and time, with a reminder on the phone. Overdue follow-ups get their own list, so none are forgotten.
New enquiries go to the next person in turn, to whoever has the fewest open leads, or by form or source. Nobody waits to be picked.
Campaign, ad set and ad on every enquiry. See whether implant, aligner or check-up ads bring patients who actually start treatment.
The Trace app for Android and iPhone. Update an enquiry between patients, not at the end of the day.
Connect WhatsApp Business API (Interakt, Wati, AiSensy, Gupshup or Meta Cloud API), or click-to-call with recordings (Exotel, Tata Smartflo, TeleCMI). Both are add-ons we switch on for your account.
How it works
From sign-up to your first lead in the pipeline, the same day.
Pay monthly or for 6 months, by UPI or card, then create your login on the next screen.
The setup wizard connects your Meta Instant Form in about 30 minutes. Stuck? Our team helps.
Enquiries are assigned automatically. Calls, appointments, plans and the next follow-up all live on the patient's record.
Mark a patient as Treatment Started and Trace tells Meta. Your ads learn who actually sits in the chair.
The maths
₹1,499 a month. Under ₹50 a day.
One implant or aligner patient who would have gone to the clinic down the road pays for Trace for a long time. You are already paying Meta for these enquiries; Trace makes sure each one gets a call back.
Pricing
₹1,499 a month, or ₹8,094 for 6 months (save 10%), for 2 users and unlimited leads. Add teammates at ₹499 each.
Professional
₹1,499
/month
Setup takes about 30 minutes. Our team helps if you get stuck.
6-Month Plan
₹8,094
for 6 months · ₹1,349/mo
Save ₹900 vs paying monthly
Setup takes about 30 minutes. Our team helps if you get stuck.
Enterprise
Custom
For dental chains and multi-branch clinics.
Setup takes about 30 minutes. Our team helps if you get stuck.
Secure payment
Through Razorpay
UPI or card
All-in, no hidden charges
Cancel anytime
No lock-in, no contract
Real people
Help if you get stuck
Not ready to pay? Try it free for 14 days, no card needed.
Start 14-day free trialFAQ
Straight answers for dental clinics.
Set up in about 30 minutes. Cancel anytime.
₹1,499/month · 2 users · Cancel anytime
