IVF couples take months to decide, and they choose the centre that stays in touch. Trace CRM gives every enquiry from your Meta ads a counsellor, a next-call date and a reminder, so no couple is forgotten, and tells Meta which enquiries became patients.
Under ₹50 a day · 2 users included · No setup fee
Because we build something real, and real businesses keep paying for it.
The problem
IVF centres rarely lose couples because the ads were wrong. They lose them in the weeks between the first call and the start of treatment.
A couple fills your form at 11 pm, after weeks of thinking about it. By the time someone calls the next afternoon, they have already spoken to other centres.
The consultation went well. They needed time to think about cost and timing. Nobody noted when to call back, and a few weeks later they started treatment somewhere else.
Meta sees form fills, not treatments. So it keeps finding people who are curious about IVF costs, not couples who are ready to begin.
Before vs after
Six moments every IVF team knows, and what happens with Trace.
Swipe to see all 6
The enquiry waits in Meta's Leads Center until Monday's sheet download. By then the couple has spent Sunday visiting another centre.
It reaches a counsellor's phone in seconds, assigned automatically, and is the first call on their list on Monday morning.
The counsellor writes it in a personal diary. In November nobody calls, and the couple starts at a centre that remembered.
Set a follow-up for the date they gave, on the couple's record. Trace reminds the counsellor on their phone that morning, and a missed one stays on the Overdue list.
The case lives in a WhatsApp chat between one counsellor and the couple. When that counsellor is on leave, the case stalls.
Move the couple to Tests Advised with a note on what is pending and a follow-up for Thursday. Anyone on the team can see who is waiting on which report.
Their numbers, notes and promised call-backs were on her personal WhatsApp. Months of ad spend walks out of the door.
Every couple, note and call outcome is on Trace's timeline, not on a personal phone. Reassign all of her couples to another counsellor in one go.
Every receptionist and counsellor can open the shared Excel sheet with every couple's name and number.
Counsellors see only the couples assigned to them; admins see everything. Notes and reports are never sent to Meta.
Ads Manager shows a cost per lead. It cannot tell you which ad brought couples who actually started treatment.
Every couple carries the campaign and ad they came from. Mark Treatment Started and Trace tells Meta, so it finds more couples ready to begin.
Pipeline
Not just "New → Converted". Trace follows the real journey: first enquiry, consultation, tests, treatment plan and the start of treatment.
Rename, add or remove stages to match how you work.
Neha Verma
+91 98765 43210 · Meta Ads · 5 days ago
Latest note
“Married 6 years, one IUI elsewhere. AMH report awaited. Discussed IVF and EMI options. Husband joins the next visit.”
Features
Built around how fertility enquiries really move, not adapted from a generic sales CRM.
Enquiry, consultation, tests, treatment plan, treatment started. Name the stages the way your team talks, and add sub-tags like IUI, IVF, ICSI or donor programme.
Every lead from your Meta form appears in Trace within seconds, with every answer they gave. No copying from Facebook, no lost leads.
When a couple reaches Treatment Started, Trace sends that to Meta through its Conversions API. Your ads learn to find more couples like them.
Each counsellor sees only the couples assigned to them. Admins see the whole centre. Nobody browses patient lists they do not need.
Every call-back becomes a task with a date and time, with a reminder on the counsellor's phone. Overdue follow-ups get their own list, so none are forgotten.
New enquiries go to the next counsellor in turn, to whoever has the fewest open leads, or by form or source. Nobody waits to be picked.
Campaign, ad set and ad on every enquiry, with UTMs and Google click IDs. See which campaigns bring couples who start, not just couples who fill forms.
The Trace app for Android and iPhone. Call, note and set the next follow-up between consultations, not at the end of the day.
Connect WhatsApp Business API (Interakt, Wati, AiSensy, Gupshup or Meta Cloud API), or click-to-call with recordings (Exotel, Tata Smartflo, TeleCMI). Both are add-ons we switch on for your account.
How it works
From sign-up to your first lead in the pipeline, the same day.
Pay monthly or for 6 months, by UPI or card, then create your login on the next screen.
The setup wizard connects your Meta Instant Form in about 30 minutes. Stuck? Our team helps.
Enquiries are assigned automatically. Calls, notes, tests and the next follow-up all live on the couple's record.
Mark a couple as Treatment Started and Trace tells Meta. Your ads learn who actually begins treatment.
The maths
₹1,499 a month. Under ₹50 a day.
One couple who starts treatment with you instead of another centre is worth more than many years of Trace. Help your team win back even one, and it has paid for itself.
Pricing
₹1,499 a month, or ₹8,094 for 6 months (save 10%), for 2 users and unlimited leads. Add teammates at ₹499 each.
Professional
₹1,499
/month
Setup takes about 30 minutes. Our team helps if you get stuck.
6-Month Plan
₹8,094
for 6 months · ₹1,349/mo
Save ₹900 vs paying monthly
Setup takes about 30 minutes. Our team helps if you get stuck.
Enterprise
Custom
For multi-centre IVF groups and hospital chains.
Setup takes about 30 minutes. Our team helps if you get stuck.
Secure payment
Through Razorpay
UPI or card
All-in, no hidden charges
Cancel anytime
No lock-in, no contract
Real people
Help if you get stuck
Not ready to pay? Try it free for 14 days, no card needed.
Start 14-day free trialFAQ
Straight answers for IVF and fertility centres.
Set up in about 30 minutes. Cancel anytime.
₹1,499/month · 2 users · Cancel anytime
