Travellers send the same enquiry to several agencies, and the first good follow-up usually wins. Trace CRM gets every enquiry from your Meta ads to a consultant in seconds, keeps every quote revision on the record, reminds your team before the travel date passes, and tells Meta which enquiries actually booked.
Under ₹50 a day · 2 users included · No setup fee
Because we build something real, and real businesses keep paying for it.
The problem
Travel agencies rarely lose bookings because the ads were wrong. They lose them in the days between the quote and the advance.
A family asking about Kashmir for 12 May is worth nothing to you on 13 May. Miss the window and there is no winning them back later.
They added a child, dropped Srinagar, asked for a 4-star. Nobody can say which quote is current, and the consultant who built it is on leave.
Meta counts form fills, including everyone collecting quotes. It cannot tell them from the travellers who paid an advance, so it keeps finding more quote collectors.
Before vs after
Late-night package requests, departure dates, quote revisions and peak season: what happens today, and with Trace.
Swipe to see all 6
It sits in Meta's Leads Center until morning. By then three other agencies have sent a package on WhatsApp.
It reaches a consultant's phone in seconds, assigned automatically, with the travel dates and group size from your form already on the record.
Your list is sorted by who enquired first. The family travelling next week waits behind people planning for Diwali.
Ask the travel date on your Meta form and it becomes a column. Sort by it and call the trips leaving soonest first.
Revision three goes out in a different WhatsApp chat. When the family calls back, nobody can find which price was the last one.
Log each revision on the traveller's record with what changed and the new price. Whoever takes the call sees the latest quote.
Enquiries sit unassigned for hours in the very week they could be won, and nobody notices which were never called.
Each one is assigned the moment it lands, and response alerts flag any enquiry not called in the time you set, first to the consultant, then to you.
Your group specialist never sees it, and a junior consultant quotes it like a couple's package.
Number of travellers and destination become columns from your form. Filter for groups and assign them to your group specialist.
Ads Manager shows cost per enquiry, not which destination brought families who paid.
Every traveller carries the campaign and ad they came from. Mark "Advance Paid" and Trace tells Meta, so your budget moves to the trips that book.
Pipeline
Not just "New → Converted". Trace follows the real journey: enquiry, quote, revisions, confirmation, advance and the trip itself.
Rename, add or remove stages to match how you work.
Rahul Sharma
+91 98765 43210 · Meta Ads · 3 days ago
Latest note
“Bali honeymoon, 6 nights, 2 pax, travelling in December. Budget around ₹1.4L. Revised quote shared with a pool villa, waiting on dates.”
Features
Built around how travel enquiries really move, not adapted from a generic sales CRM.
Enquiry, quote, revisions, confirmation, advance, trip. Name the stages the way your team talks, and add sub-tags like Domestic, International, Honeymoon or Group.
Every lead from your Meta form appears in Trace within seconds, with every answer they gave, travel date included. No copying from Facebook, no lost leads.
When a traveller reaches Advance Paid, Trace sends that to Meta through its Conversions API. Your ads learn to find more travellers like them.
Each consultant sees only their own travellers; admins see the whole agency. Two people never call the same family about the same package.
Every call-back becomes a task with a date and time, with a reminder on the phone. Overdue follow-ups get their own list, so none are forgotten.
New enquiries go to the next consultant in turn, to whoever has the fewest open leads, or by form or source. Peak season, nothing waits to be picked.
Campaign, ad set and ad on every enquiry, with UTMs and Google click IDs. Compare destinations on bookings, not on cost per enquiry.
The Trace app for Android and iPhone. Your consultants update enquiries from anywhere, not back at the desk.
Connect WhatsApp Business API (Interakt, Wati, AiSensy, Gupshup or Meta Cloud API), or click-to-call with recordings (Exotel, Tata Smartflo, TeleCMI). Both are add-ons we switch on for your account.
How it works
From sign-up to your first lead in the pipeline, the same day.
Pay monthly or for 6 months, by UPI or card, then create your login on the next screen.
The setup wizard connects your Meta Instant Form in about 30 minutes. Stuck? Our team helps.
Enquiries are assigned automatically. Quotes, revisions and the next follow-up all live on the traveller's record.
Mark a traveller as Advance Paid and Trace tells Meta. Your ads learn who actually books.
The maths
₹1,499 a month. Under ₹50 a day.
One family holiday or honeymoon package that would have gone to another agency pays for Trace for a long time. You already paid Meta for the enquiry; Trace makes sure it gets a fast, persistent follow-up.
Pricing
₹1,499 a month, or ₹8,094 for 6 months (save 10%), for 2 users and unlimited leads. Add teammates at ₹499 each.
Professional
₹1,499
/month
Setup takes about 30 minutes. Our team helps if you get stuck.
6-Month Plan
₹8,094
for 6 months · ₹1,349/mo
Save ₹900 vs paying monthly
Setup takes about 30 minutes. Our team helps if you get stuck.
Enterprise
Custom
For multi-branch travel agencies and larger groups.
Setup takes about 30 minutes. Our team helps if you get stuck.
Secure payment
Through Razorpay
UPI or card
All-in, no hidden charges
Cancel anytime
No lock-in, no contract
Real people
Help if you get stuck
Not ready to pay? Try it free for 14 days, no card needed.
Start 14-day free trialFAQ
Straight answers for tours and travel agencies.
Set up in about 30 minutes. Cancel anytime.
₹1,499/month · 2 users · Cancel anytime
