Stop losing leads.
Start closing deals.
A complete CRM for businesses running Meta Ads, capture leads automatically, manage your pipeline, and send qualification signals back to Meta so it finds more leads like your best ones.
Meta CAPI Integration
Tell Meta which leads actually qualified and converted, directly from your CRM, server-side.
- Qualified lead → fires "Lead" CAPI event to Meta
- Converted lead → fires "CompleteRegistration" event
- Meta finds higher-intent prospects using your real data
Lead Qualified
Priya Sharma · status updated
CAPI Event Fired
POST /v20.0/{pixel}/events
Meta Optimises
Better leads · fewer junk enquiries
Watch this first
See how it works in 2 minutes
A quick walkthrough of how businesses turn Meta ad leads into paying clients with Trace CRM.
Close the loop with Meta CAPI
Meta knows when someone submits your lead form, but after that, silence. It never finds out which leads actually qualified, followed through, or became paying clients. So Meta keeps optimising for form-fillers, not for the leads that convert. Trace CRM closes that loop.
Meta goes blind after the first form submit
Without CRM feedback, Meta optimises for form submissions, not for the leads that actually convert
- Map your pipeline stages to Meta CAPI events, no code needed
- Meta sees your complete lead pipeline, new enquiry, qualified, and converted
- Send quality signals so Meta learns which leads actually close
- Result: fewer junk enquiries, more leads that actually convert
How the feedback loop works
Meta Ad Clicked
User submits Instant Form
Lead Captured
Meta → CRM in seconds
Lead Qualified
Rep updates status in CRM
CAPI Signal Fires
Qualified lead → Meta notified
Meta Optimises
Better leads · fewer junk
Us vs them
You're not too small for a CRM.
They're too big for you.
The big CRMs were built for enterprise sales teams, then priced per seat and sold to you. Here's what that costs, and what it still doesn't do.
Meta ads, where the leads actually come from
Built around Meta Ads lead flow
Instant Form leads arrive in seconds
Conversions sent back to Meta (CAPI)
Campaign, ad set & ad name on every lead
UTM, GCLID & click-to-WhatsApp captured
Form questions become columns automatically
Working the leads
Custom pipeline stages & fields
Automatic lead assignment
Duplicate detection
Tasks, callbacks & reminders
Import / export, bulk actions
Analytics & team leaderboard
Click-to-Call that rings your rep's own mobile
What it costs
Set up and running in
Priced per user?
What a 5-person team pays
GST
| | | |
|---|---|---|---|
| Meta ads, where the leads actually come from | |||
| Built around Meta Ads lead flow | Generic pipeline | Generic pipeline | |
| Instant Form leads arrive in seconds | Via integration | Via integration | |
| Conversions sent back to Meta (CAPI) | Built in | Needs a developer | Needs a developer |
| Campaign, ad set & ad name on every lead | Partial | ||
| UTM, GCLID & click-to-WhatsApp captured | Partial | Partial | |
| Form questions become columns automatically | |||
| Working the leads | |||
| Custom pipeline stages & fields | |||
| Automatic lead assignment | Included | Higher tier | Higher tier |
| Duplicate detection | |||
| Tasks, callbacks & reminders | |||
| Import / export, bulk actions | |||
| Analytics & team leaderboard | |||
| Click-to-Call that rings your rep's own mobile | Paid add-on | Paid add-on | Paid add-on |
| What it costs | |||
| Set up and running in | ~30 minutes | Days | Weeks + consultant |
| Priced per user? | No — flat rate | ₹1,400 / user / mo | ≈ ₹2,100 / user / mo |
| What a 5-person team pays | ₹2,996 / mo | ₹7,000 / mo | ≈ ₹10,500 / mo |
| GST | Included in the price | +18% on top | +18%, billed in USD |
Competitor list prices as of July 2026, before GST. Team cost assumes 5 users.
Features
Everything your sales team needs
Purpose-built for businesses that run Meta Ads, not a bloated enterprise CRM.
Meta CAPI Integration
Tell Meta which leads actually qualified and converted, directly from your CRM, server-side.
- Qualified lead → fires "Lead" CAPI event to Meta
- Converted lead → fires "CompleteRegistration" event
- Meta finds higher-intent prospects using your real data
Lead Qualified
Priya Sharma · status updated
CAPI Event Fired
POST /v20.0/{pixel}/events
Meta Optimises
Better leads · fewer junk enquiries
Who it's for
Nobody sells a flat like they sell a visa.
So why use the same pipeline?
Same CRM, same Meta CAPI feedback loop, tuned to the pipeline your industry actually runs. Pick yours.
Real Estate
Manage property enquiries, assign to brokers, and track site visits, from ad click to deal closed.
See how it worksInterior Designers
From enquiry to site visit to signed project. Every client brief, quote and follow-up in one place.
See how it worksTours & Travel
Itinerary requests, quotes and bookings tracked end to end, so no traveller goes cold in your inbox.
See how it worksVisa & Immigration
Track applicants through eligibility, documentation and filing, with follow-ups that never slip.
See how it worksFinance & Advisory
Qualify enquiries, book consultations and chase proposals, with a full audit trail on every client.
See how it worksHair Transplant Clinics
Move enquiries from first call to consultation to procedure, with follow-ups that do not slip.
See how it worksCCTV & Security
Track site surveys, quotes and negotiations through to the purchase order and the finished installation.
See how it worksCoaching Institutes
Counselling calls, demo classes and fee follow-ups tracked through a short admission season.
See how it worksAny Meta Advertiser
If you run Meta Ads and manage leads, Trace CRM works. Industry is irrelevant, the pipeline is universal.
See how it worksHow it works
Up and running in 15 minutes
No developers needed. No complex integrations. Just four steps.
Capture
Connect your Meta Instant Form directly to Trace CRM. Leads flow in automatically within seconds of a form submission, no manual entry.
Manage
Assign leads to reps, update status, log calls and notes, set tasks and reminders. Your entire team works from one shared pipeline.
Convert
Update a lead's stage. Trace CRM sends your configured CAPI event to Meta, your full funnel, positive and negative signals, server-side.
Optimise
Meta uses your lead signals to find more high-intent prospects. Fewer junk enquiries, more leads that actually convert, the loop closes automatically.
Pricing
Simple, transparent pricing
Monthly or 6-month plans. Cancel anytime. Pick the plan that fits your team.
Professional
₹1,499
/month · GST inclusive
- Lead pipeline, all status stages
- Direct Meta lead capture
- Configurable Meta CAPI events
- Task assignment & call logs
- Admin + Sales Rep roles
- Add extra users anytime (₹499/mo each)
6-Month Plan
₹8,094
for 6 months · ₹1,349/mo · GST inclusive
Save ₹900 vs paying monthly
- Lead pipeline, all status stages
- Direct Meta lead capture
- Configurable Meta CAPI events
- Task assignment & call logs
- Admin + Sales Rep roles
- Add extra users anytime (₹499/mo each)
Enterprise
Custom
Tailored to your team
- Everything in Professional
- Custom integrations
- White-label setup
- Multi-workspace support
- Custom onboarding session
- Priority & dedicated support
Cancel anytime · No lock-in · 14-day free trial included
See it live with your own ads
Book a free 20-minute walkthrough. We'll show you the full lead-to-CAPI flow using your own Meta setup, and answer every question, before you spend a rupee.
- Live walkthrough of the full CRM pipeline
- Meta CAPI setup tailored to your pixel and events
- Direct Meta Instant Forms integration demo
- Q&A, no time limit, no pressure to subscribe
Book your free demo
We'll reach out within 24 hours to schedule.
FAQ
Frequently asked questions
Everything you need to know before you subscribe.
Still have questions?