Property buyers compare projects for weeks, and they book with the team that keeps calling. Trace CRM gives every enquiry from your Meta ads a sales rep, a site-visit date and a reminder, so no buyer goes cold, and tells Meta which enquiries booked.
Under ₹50 a day · 2 users included · No setup fee
Because we build something real, and real businesses keep paying for it.
Watch this first
A quick walkthrough of how real estate teams turn Meta ad enquiries into booked units with Trace CRM.
The problem
Real estate teams rarely lose buyers because the ads were wrong. They lose them between the first call and the site visit.
A campaign brings a weekend full of enquiries. A few are ready to buy; the rest are browsing. Without a list of who to call first, the serious buyers go cold before anyone reaches them.
A buyer said they would come and see the flat this weekend. Nobody confirmed the visit or called on Monday, and they booked in the project that did.
Meta counts form fills, not bookings. So it keeps sending window-shoppers instead of buyers who can afford the flat.
Before vs after
Launch weekends, site visits, loan waits and brokers who leave: what happens today, and with Trace.
Swipe to see all 6
They pile up in Meta's Leads Center. Someone downloads the sheet on Monday and splits it in the WhatsApp group: two brokers call the same buyer, and ten buyers get no call at all.
Each enquiry reaches the next broker's phone in seconds, by round-robin or to whoever has the fewest open leads. Every buyer has exactly one owner.
The same buyer filled your form for two projects. Two brokers called with two different prices, and the buyer stopped trusting both.
Trace shows the second enquiry as a repeat. Merge it into the first, so one broker owns the buyer and sees both projects on one timeline.
The visit is fixed on a call and lives in the broker's head. Nobody confirms on Saturday, and the family visits another project instead.
Move the buyer to "Site Visit Booked" and set a confirmation call for Saturday 6 pm. The reminder rings on the broker's phone.
The bank takes three weeks. Nobody notes the date, nobody calls, and when the sanction comes the buyer books wherever someone was still in touch.
Keep them in "Negotiation" with a note on the bank and the unit, and a follow-up on the day the sanction is due. The Overdue list shows any call that slipped.
Their live buyers leave with their personal phone and WhatsApp chats. Months of ad spend walk out of the door.
Every buyer, note and call outcome is on the lead's timeline in Trace, not on the broker's phone. Reassign all their leads to the team in one go.
Ads Manager shows a similar cost per lead for both. It cannot show that one brings families who book and the other brings people browsing prices.
Every buyer carries the campaign and ad they came from. Mark "Booking Confirmed" and Trace tells Meta, so you see which ad sells and Meta finds more of those buyers.
Pipeline
Not just "New → Converted". Trace follows the real journey: enquiry, site visit, negotiation, booking and registration.
Rename, add or remove stages to match how you work.
Vikram Joshi
+91 98765 43210 · Meta Ads · 4 days ago
Latest note
“Wants 3BHK, budget ₹95L, ready-to-move. Visited Tower B on Sunday, liked the 8th-floor unit. Waiting on loan pre-approval.”
Features
Built around how property is really sold, not adapted from a generic sales CRM.
Enquiry, site visit, negotiation, booking, registration. Name the stages the way your team talks, and add sub-tags like 2BHK, 3BHK, Villa or Plot, or one per project.
Every lead from your Meta form appears in Trace within seconds, with every answer they gave. No copying from Facebook, no lost leads.
When a buyer reaches Booking Confirmed, Trace sends that to Meta through its Conversions API. Your ads learn to find more buyers like them.
Each rep sees only the buyers assigned to them; admins see every deal. One buyer, one owner, no two reps calling the same person.
Every call-back becomes a task with a date and time, with a reminder on the phone. Overdue follow-ups get their own list, so none are forgotten.
Site-office walk-ins, broker referrals, portal enquiries and your website form can land in the same pipeline as your Meta leads, through one secure link (Pabbly, Zapier or your website) we switch on for you on request.
Campaign, ad set and ad on every enquiry. See whether your 2BHK ad or your villa ad brings buyers who actually book.
The Trace app for Android and iPhone. Reps update a buyer between site visits, not back at the office.
Connect WhatsApp Business API (Interakt, Wati, AiSensy, Gupshup or Meta Cloud API), or click-to-call with recordings (Exotel, Tata Smartflo, TeleCMI). Both are add-ons we switch on for your account.
How it works
From sign-up to your first lead in the pipeline, the same day.
Pay monthly or for 6 months, by UPI or card, then create your login on the next screen.
The setup wizard connects your Meta Instant Form in about 30 minutes. Stuck? Our team helps.
Enquiries are assigned automatically. Calls, site visits, notes and the next follow-up all live on the buyer's record.
Mark a buyer as Booking Confirmed and Trace tells Meta. Your ads learn who actually books.
The maths
₹1,499 a month. Under ₹50 a day.
One booking that would have gone to the project next door is worth more than many years of Trace. You are already paying Meta for these enquiries; Trace makes sure every buyer gets a call back.
Pricing
₹1,499 a month, or ₹8,094 for 6 months (save 10%), for 2 users and unlimited leads. Add teammates at ₹499 each.
Professional
₹1,499
/month
Setup takes about 30 minutes. Our team helps if you get stuck.
6-Month Plan
₹8,094
for 6 months · ₹1,349/mo
Save ₹900 vs paying monthly
Setup takes about 30 minutes. Our team helps if you get stuck.
Enterprise
Custom
For multi-project developers and larger sales teams.
Setup takes about 30 minutes. Our team helps if you get stuck.
Secure payment
Through Razorpay
UPI or card
All-in, no hidden charges
Cancel anytime
No lock-in, no contract
Real people
Help if you get stuck
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Straight answers for real estate teams.
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